Social Media Profile: Facebook

In this day and age, social media presence is incredibly important, not only for brand exposure, but to build and maintain relationships with current and potential customers. Successful businesses should have a presence on all major platforms, but the most important in undoubtedly Facebook. Facebook is not only the most popular social networking service in Canada, it is the second-most highly traffic website in the world behind only Google. Understanding how to properly use Facebook and market your business on this immensely popular network is tremendously important for any successful online marketing strategy.


Facebook was founded in 2004 by Mark Zuckerberg and his Harvard University dormmates. Though it began as a way for university students to connect, the network steadily broadened its aims before exploding into its current dominant status. Facebook is the most popular mobile application, social network, and second-most trafficked website in the world. There are nearly 1.5 billion monthly active Facebook users worldwide, and nearly half the Canadian popular check their Facebook feeds daily.


Facebook has varied uses, it primarily serves to share images, videos, interests and life events with family, friends, and connections through one’s personal “timeline.” It can also be used to share links and recommendations from around the web. Likewise, through their “newsfeed” users are presented with relevant updates and information from family, friends, and companies they follow.

Build A Following…

A company can make smart use of Facebook by building its list of friends and followers, steadily expanding its reach and increasing brand exposure. You can build your followers by promoting pages and boosting posts. Facebook has advanced algorithms which can assist you to target desirable customers, such as based on location or interests. Another way to expand your follower base and spread the word is to run a contest with discounts or giveaways provided to users who like and share your company page.

…And Maintain It

It’s one thing to increase the following of you company, but the key to maintaining the attention of followers is to post helpful, relevant, and entertaining content. You can gain trust by posting information that benefits customers, like announcing sales and discounts. You can prove the expertise of your company by sharing news and information about new developments and discoveries in your industry or field. You want to be reliable and post relevant content regularly. Spamming newsfeeds or endorsing poor content can lead to being blocked, hidden, or unfollowed.

In summary, Facebook is more than a tremendously popular social networking service. It is a powerful marketing tool accessible to more than a billion users on a daily basis. Facebook allows you to connect instantly, but you must prove the worth of your company by providing relevant, interesting, and beneficial content and opportunities with current and potential customers. You can see how Facebook is a vital part of any successful online marketing strategy.

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